Our story...

In 2006 a fire raged through the boarding facility where we kept our horses, and while thankfully no lives were lost, both homes were destroyed. It was not only an eye-opening experience, it was the inspiration for what would one day become I.C.E. Products USA.

After years of research, in 2015 we began manufacturing products to provide peace of mind to equine owners at home, the boarding stable, on the trail or when faced with natural disaster.

We keenly recognized the need for safe, durable, secure and VISIBLE identification products that allow for attachment to tack, as well as directly to an equine’s body. Our key focus was, and is, providing methods to assist in the safe and quick return of the animal to his family, and a way for first responders to contact a rider’s family in the case of a trail mishap where horse and rider are separated.

The extreme weather events and devastating wildfires of 2017 and 2018 were especially challenging to owners of large animals. Our ManeStay was worn by more than a thousand horses in a variety of disaster situations, and we received very positive feedback. It is
so rewarding to know ManeStay has found its place in many evacuation kits and go bags, and that many more people and horses are prepared to face what 2019 and the future will bring. Today ManeStay is used in numerous evacuation clinic demonstrations and large animal rescue training programs.

Because our canine companions deserve the same level of protection, in January 2018 we introduced the I.C.E. Collar ID that wraps around a dog’s existing collar. 

We’re family owned and all of our I.C.E. gear is proudly American made.


Please be sure to see our Dealers page. These fine establishments care about your safety. 

Our own StallBlaster for incredible ammonia odor control around the barn is now available. Be sure read the testimonials


Let us know if you have any questions or concerns. We'll be very happy
to help.

Sue and Dan

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